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About this business

South Tyrol – our programme for incoming tourism

Incoming tourism is the branch of tourism that targets private travellers, tour operators or travel agencies from other regions or countries with specific deals designed to promote an area as a holiday destination.  At Primus Touristik we have solid expertise not just in the field of outbound tourism, but also in bringing tourists from far and wide to South Tyrol and other Italian regions.

From the booking of flights and the search for accommodation to a varied programme of cultural and sightseeing activities, we take care of every detail to offer a special incoming experience. Our staff members have solid experience and in-depth knowledge of all the trends and requirements of incoming tourism. From chief executives on a business trip to VIPs or overseas holidaymakers, all guests coming to South Tyrol share the wish to get in touch with the people and culture of our land.
Whatever interest the tourists may have, we help them find what they are looking for.

Incoming tourism for the discerning traveller

Sowing the seed of culture – agricultural tours in South Tyrol

Discovering South Tyrol’s cultural and natural treasures

Naturally, there is more to South Tyrol and Italy than just excellent food and wine; each region offers lots of sights and attractions. South Tyrol in particular is a land of extraordinary natural and cultural riches. The gardens of Trauttmansdorff Castle in Merano/Meran, the UNESCO-listed Dolomites, the largest Alpine pasture in Europe Alpe di Siusi/Seiser AlmÖtzi the Iceman at the South Tyrol  Museum of Archaeology in Bolzano/Bozen, the historic centres of Merano/Meran, Bolzano/Bozen, Bressanone/Brixen, Vipiteno/Sterzing, Chiusa/Klausen, Brunico/Bruneck and Glorenza/Glurns as well as the Messner Mountain Museums are but a few of the many highlights you can visit during a holiday in South Tyrol. All these destinations and more are made easily accessible by Silbernagl, our trusted partner for coach travels.

In addition, you can enjoy South Tyrol’s rich cultural scene with a series of events ranging from the Merano Music Weeks to the Kastelruther Spatzen Festival, and from the Merano Town Festival to various traditional events such as carnival parades, the Fires of the Sacred Heart of Jesus, the Christmas markets and more.

Would you like to learn more about South Tyrol or any other Italian region? Trust the experts and get in touch with Primus Touristik to get an offer tailored to your needs.

Send us a non-binding enquiry at or give us a call at +39 0471 059900 – we’ll be delighted to help you live an unforgettable holiday in South Tyrol!

A travel agency you can trust – Primus Touristik

How do you know whether a travel agency is the right one for you?  To turn your break into a dream holiday, you need a reliable team with solid experience and know-how who provide comprehensive service and perfect organisation for the type of journey you have in mind, be it a holiday package or a personalised trip.
Primus Touristik has it all… and more! Get in touch with one of our 4 branches in Bolzano/Bozen, Naturno/Naturn, Chiusa/Klausen and Vipiteno/Sterzing, and tell us what we can do for you!

5 reasons to choose our travel agency

  • 4 branches: if you find yourself in South Tyrol, you always have a Primus Touristik branch close at hand: Bolzano, Naturno, Chiusa and Vipiteno.
  • A team of travel enthusiasts at your service: having extensive first-hand experience, our staff can share their best holiday tips with you.
  • Extensive know-how: Professionalism, excellent organisation, and a worldwide network guarantee a perfect holiday experience.
  • Comprehensive service: we organise your journey from soup to nuts. Flights, accommodation, transfers and cultural activities are taken care of to professional standards.
  • Hundreds of compelling offers: get in touch with Primus to enjoy a spoiling choice of deals for all tastes and pockets.

The importance of professional advice

Whether you are after a quick getaway or a no-expense-spared dream holiday, at Primus you find a vast choice of options for every budget and first-class service to make every trip a carefree, enjoyable experience.
We believe that direct contact is important to guarantee the best results because it gives us an in-depth insight into your wishes, requirements and expectations.

Once we have determined the type of holiday you have in mind – for example, a romantic spa break in the Alps, a family holiday in Sardinia, or an adventurous trip on Route 66 in the USA – that’s when we really get cracking. Depending on your wishes, we can come up with a host of holiday packages or plan your journey entirely from scratch.

No need to waste hours in front of your laptop browsing for best-rate flights, transfers and perfect accommodation – inn, hotel, hostel, holiday apartment, you name it. Just put your feet up and let us take care of it for you.

In safe hands

Safety is a crucial aspect. Knowing that your travel agency has every detail carefully planned and that you can rely on professional travel insurance helps you enjoy an unclouded holiday experience. There are various packages for you to choose from, and our passionate team is happy to highlight all pros and cons so you can make an informed choice.

At Primus Touristik, you are guaranteed to get top assistance and advice from an expertreliable team.



Contact Info

Via Luis Zuegg, 4/8, 39100 Bolzano BZ, Italy